Jock Premium Water Based Lubricant

JOCK Premium Water-Based Lubricant is a flagship personal lubricant SKU from XR Brands under the Jock brand, designed for broad retail compatibility and consistent sell-through across adult specialty, mass market, and online channels. The 8 fl. oz. format positions it as a value-forward option in the premium water-based lubricant segment, where larger bottle sizes drive repeat purchase and brand loyalty more reliably than smaller entry-point SKUs. 

The formula delivers a natural-feeling, non-tacky glide for penile, anal, and vaginal use, with toy-safe and latex-compatible chemistry. Paraben-free formulation and a short, readable ingredient list speak to the growing consumer segment prioritizing ingredient transparency in personal care and sexual wellness products. Made in the USA.